Local labour market numbers, experiments that didn't work, and what public data really says about how hard a job is to fill.
Latest articles
You've found the candidate and booked the slot, and then the no-shows pile up: lost time, lost money and frustration. Here's how to cut them at least fourfold with automated reminders.
Jean Toselli · 28 March 2026 · 8-minute read
France Travail's 2025 figures show a hard truth: in many local labour markets, active job seekers make up only 20% of the talent pool. How do you reach the other 80%?
Jean Toselli · 18 March 2026 · 12-minute read
Everyone knows a bad hire is expensive. But how expensive, exactly? We did the maths, and it's often worse than you'd think.
Rafa · 2 April 2026 · 9-minute read
Hard-to-fill jobs, pay, shortages by region: use France Travail's 2026 data to adapt your frontline recruitment strategy.
Rafa · 15 April 2026 · 8-minute read
Around 80% of frontline workers never apply to a standard job ad. Here's where they really are, and how to reach them in 2026.
Rafa · 22 April 2026 · 8-minute read
AI is changing frontline recruitment. But automating without people is bad recruiting. Here's the 2026 model for hiring fast and well.
Rafa · 29 April 2026 · 8-minute read
Self-service recruitment ads
Rafa writes your job ad and runs it on all social media channels, around your business. Behind Rafa, a team of humans. Watch how it works.
feelgoodnews Tuesday nights, he's in charge.
RafaSponsored
Rafa Café des Halles in Nantes is hiring waiting staff. Permanent contract, two days off in a row.
RafaSponsored
Rafa Boulangerie Marcel in Angers is hiring a bakery sales assistant. Permanent contract.
loutres.du.dimanche Photo: Joe Robertson, CC BY 2.0
RafaSponsored
Rafa Salon Éclat in Bordeaux is hiring a hairdresser. Permanent contract.
RafaSponsored
Rafa Supérette du Marché in Tours is hiring a shelf stacker. Permanent contract.
RafaSponsored
Rafa Garage Vermeil in Rennes is hiring a car mechanic. Permanent contract.
RafaSponsored
Rafa Boucherie du Cours in Aubagne is hiring a butcher. Permanent contract.
What Rafa does
You're not looking for people who are looking for work. You're looking for people who already have a job and would be happier in yours.
Your ad runs where they already spend their time.
Most of the people you need never look at a job board. So Rafa goes to them where they live, around your business, for the exact job.
Your ad, with your logo and your colours. You approve it before it goes live.
Rafa writes and designs your ad for that particular job in that particular place. You don't talk to a butcher in Limoges the way you talk to a mechanic in Paris.
Every applicant comes with their answers: you know who to call first.
They apply without leaving their feed. You get everything you need to call them straight away: their first name, their number and a button that dials it. Their answers (availability, driving licence, experience) depend on your plan.
Rafa stops just before the decision. That's always yours to make.
Same job, two ways to fill it
Only the last line really matters: all that's left for you is the interview.
Your ad
Rafa takes your logo, your job, your town and the contract, and assembles them on a template, with a setting that looks like your trade and someone a candidate wants to say yes to.
Already have your own visual? On the Max plan, you upload it and it runs as it is.
You approve the ad before it goes live.
Your logo
Hiring
The setting
Drag the line.
The job
Lunch and dinner service: about sixty covers, a short menu that changes every week, and regulars we know by name.
A typical day, written from the duties. Exact hours are confirmed on the first call.
Tap what sounds like you.
“A neighbourhood brasserie near Les Halles, a team of six.”
Contact details, a CV if you have one, three questions. Five minutes.
This is a demo: no application is sent.
Have you worked front of house before?
Privacy policy
On plans from €95, applicants go through your own page, in your colours. On the €0 plan, they apply straight from the feed.
What your budget gets you
Tell us the job and the town. Rafa works from public figures for your area and shows how many promising applications to expect, with no account and no commitment.
Jobs Rafa knows
Its area, its pay, how hard it is to fill: Rafa already knows them.
Can't find your case?
A rare trade, several sites, an urgent hire. Describe what you need: our team looks into it and comes back with a tailored proposal.
No commitment.
What you pay
Enterprise Need more than the price list covers?
More than twelve jobs, several entities under one account. Same engine, different setup: unlimited jobs, user permissions by brand, team or region, an SLA, a GDPR data processing agreement, and payment by bank transfer against a purchase order.
Book a callResults
These campaigns were run by the Rafa team (ten years of media buying, €2.5m in ad spend managed, all told).
95%of jobs filled
Recruitment campaigns run across three sites at once, all year round.
“We stopped looking. The candidates came to us.” Nicolas Boutin · HR Director, DS Smith France
4×more applications
A full team hired in twelve weeks: crew members, managers and cooks.
“The numbers were there from week one.” Serge Geneix · Burger King France
€30per application
28 applications in four weeks, from frontline workers who are almost never on job boards.
“I used to spend my Mondays sorting through CVs. Now I spend them preparing my interviews.”HR Manager · local council, Maine-et-Loire
Campaigns run by the team between 2023 and 2025, before self-service launched. Today Rafa runs ads on Facebook, Instagram, Google, YouTube, TikTok and LinkedIn, depending on your plan. These figures are past results on different budgets, not a promise. Your estimate is based on your job and your area.
Prices differ depending on whether you're hiring for your own company or for clients; the details, amounts and terms for each are on the matching pricing page. Either way, you set your own ad budget, from €5 a day, and pay it when you launch your ad. Any unspent balance doesn't expire and stays available for your next ads; it isn't refundable. An ad means one job in one town, however many people you hire for it. All prices exclude VAT.
That's why nobody answers your ad. Not because it's a bad ad: it's sitting somewhere the people you want never go.
My subscription starts at €0. You only pay for your ads: from €5 a day, passed on to the social networks with no markup.
The problem
For frontline jobs, nobody comes looking. The problem isn't the wording, it's the place.
A forklift operator, a butcher or a healthcare assistant with a job doesn't get up in the morning to read job ads. They move when something better comes their way.
You're paying for a slot, not an audience. If the right people never visit the page, the number of views makes no difference.
Hours of phone calls to find out they don't drive, can't do the hours or live too far away. That's where hiring really costs you, not in the ad.
Why it works
Most frontline workers aren't actively looking. But they're open to a move. You just have to reach them where they are.
A job board only shows you the five in blue: the people already looking, the ones everyone else is calling too. The other twenty have jobs. They aren't browsing anything. They'd move for the right offer, but someone has to put it in front of them.
5see your ad on a job board: the ones already looking, the ones everyone else is calling too.
What I do instead
Your ad turns up between two videos on a Tuesday evening, for a job twenty minutes from home. They weren't looking for anything: you came to them.
10 years
of media buying by the Rafa team
€2.5m
in ad budget managed, all told
€5
the daily minimum to keep an ad running
€0
subscription while you do the sorting yourself
Why the first plan costs nothing
Everyone promises you applicants. You can't check any of it before you pay, and that's exactly the problem. So I make nothing on the first plan.
You'll have found out for the price of a coffee a day, and you owe me nothing.
You'll know exactly what you're paying for on the next plan: the sorting, not the applicants.
In detail
Each plan up means less sorting for you and more roles at once.
The basics, nothing more. I write and run your ad; you do the sorting.
Enterprise, quoted on request For networks with a head office and regions, or more than twelve ads at once.
Book a callA role is a job you're hiring for, not a person. Six drivers for the same job count as one role.
Every plan in detailYour concerns
There isn't one, and the model is simple: on the €0 plan, you do the work I'd otherwise charge for. You get up to 20 applications a month and you call everyone to sort them. From €95, I ask your questions before you pick up the phone, and you only call the right ones. That's what you pay for, not access.
Up to 20 a month, and they're keen: applying only takes a few clicks, so plenty get through. If you want more, already sorted, that's “Plus”. The real difference is what you know about them before you dial.
It's the minimum I set so your ad actually runs, not a teaser price. Facebook and Instagram count as one channel, so there's one minimum. What it gets you depends on the job and the area: the estimate tells you before you commit to anything, in a few clicks and with no account.
No. I ask your questions, look at the answers and rank the applications, most promising first. I don't judge anyone and I don't interview: it's pre-qualification. The interview and the decision are always yours.
It waits for you. The balance doesn't expire and goes towards your next ad. It can't be refunded, though: it stays in your account and doesn't go back to your card.
The first applications usually come in within days of launch, but I won't give you a single timeframe: it depends on the job, how hard it is to fill in your area, and your budget. The estimate works in ranges, never a single figure: one neat number would sell better, but it would be less honest.
The €0 “Open door” plan has no time limit. You only pay for your ad budget, from €5 a day, which goes in full to the social networks and is paid when you launch your ad. No card is needed to sign up. Any unspent balance doesn't expire and stays available for your next ads; it isn't refundable. An ad means one job in one town, however many people you hire for it. All prices exclude VAT.
Pricing · Companies
Two lines on your bill: my subscription, and your advertising, paid straight to the platforms from €5 a day.
Billed once a year. Cancel at renewal.
Open door
Up to 20 applications a month, you screen them yourself.
You don't pay me. You pay for your ads.
I write and design your ad and run it on all social media channels, in the area around your business.
Each application comes with a name, first name and email.
Plus
No cap, 3 questions per application1 ad included: one job, one site.
€59 for each extra ad, for 30 days.
You just call the right ones.
I build a page for your job, ask every applicant 3 questions and sort them, most promising first. You get their name, phone number and answers. A CV isn't required: I offer applicants the chance to add one afterwards, by text message. Between hires, I get your business known locally.
Max
3 ads included: three jobs, three sites, or a mix of both.
€59 for each extra ad, for 30 days.
You do the interview.
Several sites in one company? This is your plan, up to 12 ads. I add TikTok, YouTube, LinkedIn and Google, connect your ATS and have the first chat with every applicant.
Enterprise
For networks: a head office with regions, franchises, or more than 12 ads at once.
A month to get going together, then you run it yourselves: head office launches, the regions handle their own applications, and I run the ads.
One ad per site is the most precise. If your budget doesn't allow it, I group your sites by employment area: one ad per area, shown around each of your locations.
Grouping changes how personal the message is (“hiring in the Bouches-du-Rhône” rather than “hiring in Aubagne”), not how precisely the ad is shown. Example: 90 sites, an €8,000 budget, 11 ads.
What you really pay
You can stop whenever you like: whatever isn't spent stays on your account for your next ad.
My subscription · Plus (monthly), first month, no commitment€95
Your advertising · €5 a day for 14 days, paid directly to the platforms€70
Your two-week test€165
On annual billing, the Plus subscription works out at €79 a month (€948 in one payment). Advertising is paid separately either way.
See my estimateIn detail
| What I do | Plus€79 per month | Max€199 per month | Enterpriseon request |
|---|---|---|---|
| The ad | |||
| A page | for your job | for your job | one per area and per job |
| Where I advertise | Facebook, Instagram | + Google, YouTube, TikTok, LinkedIn | + Google, YouTube, TikTok, LinkedIn |
| Ads at onceone ad = one job, one site | 1 included | 3 included, up to 12 | unlimited |
| Extra ad | €59 for 30 days | €59 for 30 days | not applicable |
| Screening | |||
| Questions put to every applicant | 3 | all the ones the job needs | all the ones the job needs |
| I have the first chat with every applicant, before your interview | not included | ||
| Getting in touch | |||
| A text, an email or an interview invite, in one click | not included | ||
| Connected to your recruitment software | not included | ||
| Running your ads | |||
| I adjust your ads | every week | every day | every day |
| Monthly report | not included | ||
| A dashboard by region, site and job | not included | not included | |
| Your account | |||
| People on the account | unlimited | unlimited | one login for head office, one per region |
| Support | by email | priority, by email and chat | together for the first month, then priority |
No small print
With an ad budget “included”, there are two things you never find out: how much was actually spent, and how much was skimmed off along the way.
With me, you set your own, you see it line by line, and you stop it whenever you like. It's your money and your call: I advise, and I do the work.
How do I create my account?
Click “Start for free” at the top of the page, tell me who you're hiring for, then give me your company name, your first name, your surname and your email. I'll send you a four-digit code: type it in and your account is ready. No card, no subscription.
When do I start paying?
On “Open door”, the free plan, you only pay when you launch: your ad budget, which goes to the social networks without any markup from me. On a paid plan, you pay the subscription when you choose it.
What if I don't spend my whole budget?
It waits for you. The balance doesn't expire: it's there for your next ad. You load €70, find your metal fabricator on day four, and the €50 left over is still there the month after. It can't be refunded, though: it stays in your account for your ads and doesn't go back to your card.
What if I want to stop?
On the free plan, there's nothing to cancel: your account stays, and your ad stops when you mark the job as filled. On monthly billing, you stop whenever you like, with no notice period, and keep access until the end of the month you've paid for. On annual billing, the commitment runs to the end of the term.
Do I pay per hire, or per user?
Neither. You pay per ad, meaning one job you're hiring for in one town: whether you hire one person or six, it's the same ad. And your whole team gets the dashboard at no extra cost.
The €0 “Open door” plan has no time limit. You only pay for your ad budget, from €5 a day, which goes in full to the social networks and is paid when you launch your ad. Any unspent balance doesn't expire and stays available for your next ads; it isn't refundable. The “Plus” and “Max” subscriptions cost €95 and €235 a month on monthly billing, or €79 and €199 a month on annual billing, which is €948 and €2,388 invoiced in one go. “Plus” includes one ad and “Max” three; each extra ad takes a 30-day slot, paid €59 as a one-off. You can cancel at any time in your settings; on annual billing, the commitment runs to the end of the term and the remaining months aren't refunded. An ad means one job in one town, however many people you hire for it. All prices exclude VAT.
It's not the role that loses you money. It's the sourcing.
My licence starts at €0. Every euro of media spend goes to the platforms, you recharge it to your client at cost, and your fees show on a separate line.
The problem
The ones that fill themselves never reach you. Yours are hard to fill, with unsocial hours, away from the big cities: exactly the roles job sites no longer deliver for.
Three roles this month, none the next. A subscription running at full price through the quiet spells, or no tool at all when the work comes back: either way, it costs you.
No two clients share a brand, a talent pool or a budget. Mix them up and you're exposed; duplicate everything and you lose the time you sell.
Clients, not campaigns
What shapes your business isn't the number of ads. It's how many brands you run without ever mixing them up. Switch client, and the brand, its page and its budget switch with you.
3 → 10+
separate clients at once, depending on your plan
20 → 17 %
fee on media spend, going down plan by plan
100%
of the media budget goes to the platforms, recharged to the cent
€0
licence while you do the sorting yourself
In detail
The basics, for one client in its own space. Nothing else needed to get going.
A question your clients will ask you
The in-feed form
in a few clicks, without leaving the feed
The landing page
in your client's branding
Your concerns
Your work. Rafa is a tool cost for you (a licence, plus a fee on the budget you manage), and the media budget itself is a disbursement you recharge to the cent. What you sell is sourcing, judgement and follow-up, not ad placement.
Because your work comes and goes. A high licence would cost you in the quiet months: that's why it starts at €0. A month with no roles on costs you nothing. The fee follows your volume and drops on the higher plans (20%, then 17%), and it's never taken out of the media budget: when a client spends €1,000, €1,000 goes on advertising, and your fee is invoiced separately.
Ads and pages go out under your client's brand. The monthly report, which you can pass on to them, is signed by Rafa.
Because you'd spend your days logging in and out, with as many invoices, wallets and passwords as clients. Here one account holds all your brands, one main wallet is shared out between clients as you launch, and invoicing is already split by client.
There's nothing to watch out for: each client's space is sealed off by design. Brand, talent pool, budget and page belong to one client and never cross over. An ad keeps its slot until you archive it, whether it's live, paused or still a draft.
Three on “Solo”, ten included on “Firm”, then €45 a month for each extra client. Ads and areas aren't capped on either plan.
You charge for your work. The media budget goes to the platforms in your client's name, every last euro, and you recharge it at cost. The fee on media spend is based on what your clients spend on ads and is invoiced separately: it is never taken out of the media budget or your licence. An ad means one job in one area for one of your clients; it keeps its slot until you archive it. All prices exclude VAT.
Pricing · External recruiters
Every client gets their own space, their own applications and a page in their colours. Start for free with one client: up to 20 applications a month.
Billed once a year. Cancel at renewal.
Open door
0% media feeUp to 20 applications a month, you screen them yourself.
A space for your client. I write and design their ad and run it on all social media channels, where they're hiring.
No fee on media spend.
Launch an ad for freeSolo
+ 20% of the ad spend I manage for your clients
For each client, their own space and a page in their colours. I ask every applicant 3 questions and sort them, most promising first.
You just place the right ones.
Choose SoloFirm
+ 17% of the ad spend I manage for your clients
10 clients included · €45 a month for each extra client
5 people from your team on one account, one invoice per client, and one-click contact from every application.
Choose FirmIn detail
| What I do | Solo€99 per month + 20% of ad spend | Firm€349 per month + 17% of ad spend |
|---|---|---|
| The numbers | ||
| Clients included | 3 | 10, then €45 per month per client |
| People from your team | 1 | 5 |
| Fee on the ad spend I manage | 20% | 17% |
| Firm plan only | ||
| A text, an email or an interview invite, in one click | not included | |
| Connected to your clients' recruitment software | not included | |
| Each client's monthly report, ready to send on | not included | |
| One invoice split by client, ready to recharge | not included | |
How the price works
Three lines, each split by client. That's what makes your invoice easy to defend.
01 · Your clients' budget
the amount each client sets
02 · What you pay me
€125 to €445 a month, plus 20% to 17%
No small print
With the media budget “included”, you'd have to explain to your client a markup you never took.
Here, every euro of media spend goes to the platforms, you recharge it at cost, and your fees show on a separate line. It's your client's money and your call: I advise, and I do the work.
How do I create my account?
Click “Start for free” at the top of the page, tell me who you're hiring for, then give me your company name, your first name, your surname and your email. I'll send you a four-digit code: type it in and your account is ready. No card, no subscription.
Do I pay per client?
“Solo” includes three clients. “Firm” includes ten, then each extra client costs €45 a month. Ads and areas aren't capped on either plan. The fee on media spend is still invoiced separately.
Why a fee on media spend on top of the licence?
Because your work comes and goes. A high licence on its own would cost you in the quiet months; a fee on its own would be unpredictable. So the licence stays low, the fee follows your volume, and it goes down with each plan: 20%, then 17%.
What if a client doesn't spend their whole budget?
The balance doesn't expire and stays available for that client's next ads. It can't be refunded, though: it stays in the account and doesn't go back to the card.
What if I want to stop?
On monthly billing, you stop whenever you like, with no notice period, and keep access until the end of the month you've paid for. On annual billing, the commitment runs to the end of the term. The media budget isn't a subscription: you can pause it whenever you like.
The “Open door” plan costs €0, has no time limit and carries no fee on media spend. The “Solo” and “Firm” licences cost €125 and €445 a month on monthly billing, or €99 and €349 a month on annual billing, which is €1,188 and €4,188 invoiced in one go. “Firm” includes ten clients; each extra client costs €45 a month. You can cancel at any time in your settings; on annual billing, the commitment runs to the end of the term and the remaining months aren't refunded. The fee on media spend (20% on Solo, 17% on Firm) is calculated on the media budget your clients spend and invoiced separately: it is never taken out of the media budget or the licence, and it doesn't change with the billing period. The media budget is paid when each ad launches and goes in full to the social networks. Any unspent balance doesn't expire and isn't refundable. An ad means one job in one area for one of your clients; it keeps its slot until you archive it. All prices exclude VAT.
How it works, in three pictures. No sales meeting, and nothing to pay before launch.
In three pictures
A link, a document or a sentence: I read about your job and make the ad and its landing page.
Written and designed for that job in that area. You approve them before they go live.
Straight into your dashboard, with a button to call.
What I don't do
That's a line I was built not to cross, not a missing step.
I ask your questions and follow up twice at most, with pre-written messages and only when a question is left unanswered. That's pre-qualification, not an interview: the interview is yours.
I look at the answers to your questions and rank the applications, most promising first, with a score and a summary. The ranking is about their answers, never about the people.
Who you call back, who you meet, who you hire: that stays with you. The interview is where you make your judgement, and it's the one part I leave entirely to you.
Rafa vs the rest
What you pay, and what you get for it. You decide.
For one ad
*Based on our clients' invoices and quotes from their previous providers.
In the feed
Every ad keeps the colours of the business that's hiring. What never changes is the recipe: the job in big letters, the town, the contract, and a few clicks to apply, without leaving the feed.
Seven examples from jobs I already cover. Yours gets written and designed the same way.
Your ad, its page and your applications: it all gets set up as soon as you create your account.
An open day, a launch, or simply your business: your ad reaches the people who live near you.
From “Plus” for companies, from “Solo” for recruiters.
In three pictures
I write and design it in your colours, for an event or for your business.
15, 30 or 45 minutes away: you choose how far your ad reaches.
Ads from €5 a day. The ad itself is included in your plan.
The full walkthrough, a preview of your ad and what your budget can get you: it's all there as soon as you create your account.
Tell me which course, where and when. The sign-ups land in your dashboard.
From “Plus” for companies, from “Solo” for recruiters.
In three pictures
Written and designed in your colours, and shown to people near the course venue.
In your colours: name, phone number and email, in a few seconds.
They land in your dashboard. You tick each person off once you've called them back.
The full walkthrough, a preview of your ad and your sign-up page: it's all there as soon as you create your account.
Anyone who taps your ad lands on a page with your branding and your questions. Fewer applications, better filtered.
Included with “Plus” and above. Not yet available on its own.
In three pictures
One tap in the feed, and they see the job under your brand.
Driving licence, hours, distance: you know before you pick up the phone.
CV included. And you can still go back to the ones who hesitated.
For now, the landing page comes with a recruitment ad. We're thinking about offering it on its own later. Create your account to set yours up.
Ads run by the Rafa team between 2023 and 2025, before self-service launched. Same engine; the budgets and areas are specific to each case.
Six campaigns
Each campaign with its context and its numbers. Nothing touched up.
The challenge. 1 workshop team leader, 1 accountant and 3 experienced HGV technicians, in a tight labour market.
The approach. Meta + Google + LinkedIn, targeting active and passive candidates, with 30-day retargeting.
The challenge. Systems and C/C++ embedded software engineers, across four highly competitive local labour markets.
The approach. Google Search led the mix: 14.75% conversion and €47 per candidate. With Meta and LinkedIn alongside it, the overall cost came to €125.
The challenge. Fill a recruitment event in six weeks, from a wide pool of active and passive job seekers.
The approach. Facebook + Instagram across the Strasbourg area, with online pre-qualification before CV submission.
“I think you really saved our recruitment event. Without the campaign you ran, we wouldn't have had those results.”CCI Alsace Eurométropole
The challenge. Drinking-water network operators: frontline, passive candidates, almost never on job boards.
The approach. Hyperlocal targeting around each site. Meta as the main channel, with TikTok reaching younger workers alongside it.
The challenge. Operators and forklift drivers across 30 sites, in tight labour markets and on very short deadlines.
The approach. One campaign per site. Applicant scoring, a text within a minute, follow-ups on day 2 and day 5, and no-shows picked up automatically.
“Before, I spent Monday mornings sorting CVs and chasing candidates who had stopped replying. Now I spend Mondays preparing for interviews.”Nicolas Boutin · HR Director, DS Smith France
The challenge. Build the whole team for a new restaurant (crew members, managers and cooks), with more applications than anyone could handle by hand.
The approach. Dozens of visuals A/B-tested and targeted by location. Instant confirmation texts, and continuous optimisation over twelve weeks.
“We were able to build a team quickly, with motivated people suited to our working environment.”Serge Geneix · Burger King France franchisee
What they have in common
In all six cases, nobody was job hunting. They came across an ad for a job they already do, in an area where they already live, and applied in a few clicks. That's what I do, and nothing else.
Big companies have been running recruitment ads for years, with ad agencies and budgets to match. Everyone else posts a job and waits. That's the gap I close.
My engine: ten years of the team's craft.
10 years
of media buying
€2.5m
in ad budget managed, all told
150,000
forms completed, all told
Our mission
Big companies have always had agencies and budgets to advertise their jobs. Everyone else posts an offer and hopes. With a free account, Rafa puts social media advertising within reach of any business, whatever its size. A garage that finds its next mechanic keeps its doors open. A town that keeps its businesses stays alive. That is the economy we want to help get healthy again.
Our ambition: every business in Europe, from the corner bakery to the regional factory, can reach the people it needs to hire.
What we stand for
You see what we do, what it costs and why. Public prices, no demo needed. Your ad budget goes 100% to the ad platforms and you see every euro. We tell you when something is not working.
We build for the people who hire and the people who apply. Rafa does the heavy lifting so you can focus on what matters: a real conversation. The decision is always yours, and a real person answers when you write.
Independent and built in Marseille, for European businesses and candidates. Privacy and hiring rules shape what we build from day one. France and Germany first, then country by country.
A free account that really works. No agency, no expertise needed. Good advertising should not depend on the size of your budget.
The team
Rafa finds your frontline staff. He's already found his own. Here are the four people behind him, what each of them is responsible for, and what no CV would have told you.
Marseille
Jean
Marseille
Antoine
Marseille
Laura
Paris
Raphaël
Nobody here sells a tool they haven't run themselves. Rafa didn't start as a product idea: he came out of campaigns run for real companies in real local markets, and everything we saw break along the way.
Want to talk?
Not a sales pitch: an estimate for your jobs and your areas, with the numbers behind it.
Our latest press release, logos and visuals, free to use when writing about Rafa. A question, an interview? Laura will answer you directly.
Latest press release
Press release · Marseille, 7 October 2026
For years, employers handed their recruitment advertising to outside providers without knowing how much of their budget actually went on ads. Rafa ends the guesswork: published prices, no markup on ad spend, and every euro visible to the client.
Press kit
Use them as they are: please don't stretch, recolour or crop the logo.
Black logo
Transparent PNG · 2516 × 1334
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White logo
Transparent PNG · 3774 × 2002
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The mascot
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The mascot with binoculars
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Jean Toselli, CEO
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Laura Cancellieri, COO
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Antoine Carle, CTO
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Raphaël Bel, Client Success
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DownloadAbout Rafa
Rafa is French recruitment advertising software for frontline roles: manufacturing, retail, hospitality, logistics. It is published by Rafa Technologies in Marseille, co-founded by Jean Toselli (CEO) and Laura Cancellieri (COO), with Antoine Carle (CTO) and Raphaël Bel (Head of Client Success & Campaigns).
